Press Room

Hi, we’re Fable.

Fable speckled stoneware bowls and plates with clear glasses, a serving spoon and seeded bread on a wooden tray, set on a light oak dining table with striped linen napkins
In 2019, we launched our first collection of sustainably crafted artisan homeware. Since then, we’ve made our way into over 100,000 homes. Founded by entrepreneurs who wanted to simplify the process of outfitting beautiful, sustainable spaces, our timeless collections are responsibly designed in Vancouver, BC, and sustainably crafted by skilled artisans in Portugal, Japan, Germany, and Italy. A proud Certified B Corporation, we’re constantly expanding our collections with consciously crafted pieces that adapt effortlessly throughout the home.

Meet our Makers
Fast Facts

Fable at a glance.

Certified B Corporation badge with the text We're proud to be a B Corp

In September 2022, we became a Certified B Corporation.

In 2022, we donated over 40,000 meals to children and youth in need via Mealshare and Magic Breakfast.

Canadian, American, and British flag icons representing shipping regions

We’re available in Canada, the US, and the UK.

We have two retail locations in Canada.

Our packaging is 100% recyclable and plastic-free.

Our ceramics are produced in a 100% zero-waste facility.

Our flatware production is powered by 100% renewably sourced energy.

More Facts
Leadership

Meet our founders.

Fable team member in a beige suit and floral tie, seated against a soft neutral plaster wall

Joe Parenteau

Fable Co-Founder and CEO

Portrait of a woman with short dark hair wearing a black off-shoulder top against a beige backdrop

Tina Luu

Fable Co-Founder and Head of Technology

Portrait of a blonde bearded man in a black tuxedo and bow tie seated against a beige backdrop

Max Tims

Fable Co-Founder and Head of Operations

FEATURED PRESS

What they’re saying.

Forbes magazine logo in black on a white background

“Sustainably-Led Homeware Brand Fable Plots Retail And Product Expansion As Part Of Series A Funding”

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The Guardian newspaper logo, indicating press coverage of Fable

“Plates, candles, cutlery: the best tableware – in pictures”

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“Fable dinnerware review: Canadian brand offers sustainably-crafted, artisanal homeware”

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GQ magazine logo in black on a white background

“The 2023 GQ Home Awards”

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PRESS RELEASES

We’ve been busy.

Woman in a cream off-shoulder top arranging fresh flowers beside stacked Fable grey bowls in a bright kitchen

Fable Launching The Stone Blue Collection in Collaboration with Jenn Im

Stack of Fable grey matte stoneware plates and bowls with flatware on a light wood dining table

Sustainable Home Brand Fable Announces U.K. Distribution

Stack of branded Fable kraft shipping boxes on a sunlit patio with greenery behind

Fable Secures $2.7M Seed Round 

Fable blush pink stoneware mug with a steeping tea bag, steaming on a round wooden stool in a cozy living room

Fable Partners with Reese’s Book Club on Gift of Reading Boxes

Media Kit

From logos to leadership photos, here’s everything you need.

Fable Logo Black
Fable Logo White
Fable Logo Dove Black
Fable Logo Dove White
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Contact

Get in touch.

For press inquiries, please contact [email protected]. For everything else, contact us and we’ll be right with you!