Meet Fable

When it comes to your home, Fable believes in simple, timeless, and responsible designs.

The Fable Difference

Fable is motivated by a common vision to create products that are as enjoyable as they are ethical.

We’re not interested in contributing to the cycle of one-time use products.

On the contrary, we want to bring a sense of excitement and joy to the everyday moments beyond just ‘special occasions’.

This is why we only work with quality materials and conscious processes that preserve our earth. Our designs, traditional craft, and transparent pricing are how we celebrate the traditions you create in your home.

We believe in stories worth celebrating.

We value moments of joy shared over food and good company, and we aim to bring you more of these memories through premium tableware.

From hosting your friends for pizza night, cooking your ‘almost’ famous pasta on date night, to a simple meal enjoyed by yourself, Fable products are a part of anyone’s story.

We design responsibly.

We intentionally design our pieces to transcend passing trends. We believe in durable items that will last for years—not only physically, but aesthetically—and we design products that are as timeless as they are stylized.

Our collections are all thoughtfully considered, with colors and styles that complement each other and work seamlessly with the atmosphere of your home. With proper care, our tableware will flawlessly accompany great meals and memories for years to come.

We craft sustainably.

We are dedicated to becoming a zero-waste company, which is why we only partner with makers who put the earth first, using recycled clay and eco-friendly packaging.

We respect people’s investments by creating products that last longer through processes that benefit all. By partnering with creators who share our commitment to exceptional craft, top materials, and ethical employment, we avoid wasteful production practices, leaving you feeling empowered by your purchase.

Our partners provide a clean, safe work environment and ensure that employees are treated with dignity and respect.
We wouldn't have it any other way.

Meet Our Creators

What Inspires Us


Like family, we want you to feel right at home. We celebrate moments of joy shared in good company—at the dining table, in the living room, and beyond—through homeware that honors the traditional craft of skilled artisans around the globe. We’re part of your home’s story.


Fable is inspired by the coastal regions of the world, where we continue to grow and draw inspiration. We find joy in the origins of traditional craft, diverse landscapes, and the stories they hold close. Nature’s most beautiful colors live through our pieces and the emotions they invoke.


At Fable, sustainability means the world. As a Certified B Corp, we only partner with makers who put the earth first. From ethical production to natural materials, from plastic-free packaging to zero-waste initiatives, we feel our best when doing our best to preserve our planet.

Transparent Pricing

We believe in full transparency.
From who we work with to our pricing model, we’re an open book.

Our Cost Breakdown

From the first step of production, to the final stages of shipping.

Materials & Labor £0
Freight & Duties £0
Shipping £0
True Cost £0

In Comparison

See how other premium tableware companies stack up to Fable.

Our Price


Other Premium Tableware


Want to learn more about Fable's environmental impact?

View our 2023 impact report